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API Monetization

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Monetizing the value of data and APIs

The application economy has forced a shift—with traditional brick-and-mortar companies expanding business models to include digital engagement. The app is now the face of the organization and fundamental to improving customer loyalty, reaching new markets and differentiating products and services.

What once could have been viewed as a “constrained” business model (with service access limited to the storefront or a website) has been unlocked, creating tremendous opportunities to increase revenue. And the API is the new distribution channel that is allowing companies to monetize and capture the full value of products and services in the form of data.

Organizations can use an API to create new revenue streams in several ways. The most direct is to charge external developers, partners and even internal departments for access to this interface and the valuable data it exposes. But charging for API usage in a way that allows enterprises to attract, collect and retain money from API consumers presents a number of technical challenges.

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Select the right API pricing structure and system.

Accurately charging for APIs requires a standardized order fulfillment process with flexible and integrated billing systems. Without this, billing discrepancies can often occur, devaluing API projects and impacting customer satisfaction. A full-functioned pricing system for API monetization will support:

  • Direct business models, which charge external developers and organizations that use enterprise APIs based on the value of the API, usage, volume, peak load and location
  • Internal business models, which charge other business units, departments and resources within the enterprise

The CA API Developer Portal–part of the industry-leading CA API Management Solution–delivers API monetization functionality that addresses both of these business models.

Centralize and secure the management of billing and payments.

The CA API Developer Portal makes it simple to create a branded website through which developers can learn about, register for and leverage enterprise APIs. The enterprise can easily add billing and payment functionality to this online developer interface in order to support the full range of relevant business models.

The API Developer Portal provides a single location where the enterprise can price API assets, project revenues and update billing engines. The Developer Portal’s API monetization functionality enables API providers to:

  • Identify which APIs are available for monetization.
  • Define API plans and pricing structures.
  • Simplify the process of pricing API assets through billing system integration.
  • Enable revenue projections and “what-if” scenarios via revenue planning functionality.
  • Invoice developers directly within the portal.
  • Automatically assign all the pricing outlined in the revenue planner to billing engines, with a single click.

Read Data Sheet: CA API Developer Portal

Learn more about this solution

Visit CA API Developer Portal page >

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