Global Study Reveals 90 Percent of Companies Benefit from Big Data in Today's Application Economy
Majority of companies using Big Data analytics can better understand customers and see higher returns
NEW YORK, June 15, 2015 – The results of a global study commissioned by CA Technologies has revealed Enterprise Big Data strategies are delivering key benefits to organizations despite noted challenges in implementation. Most notably, nine in 10 organizations are experiencing or anticipate seeing, more effective targeted marketing and selling campaigns. Additionally, 88 percent see or anticipate increased revenue. These benefits are impressive despite 92 percent of respondents citing obstacles to their Big Data projects.
The study, titled The State of Big Data Infrastructure: Benchmarking Global Big Data Users to Drive Future Performance
, revealed the top five major obstacles to overcome for successful big data project implementation. These include: insufficient existing infrastructure (32 percent), organizational complexity (27 percent), security/compliance concerns (26 percent), lack of budget/resources (25 percent), and a lack of visibility into information and processes (25 percent).
Yet the benefits clearly outweigh the obstacles as 84 percent of large organizations have already, or plan to, implement a Big Data project within the next year. Managers cite improving customer experience (60 percent), acquiring customers (54 percent) and keeping up with competition (41 percent) as critical business factors and major drivers for deploying Big Data projects.
“This research uncovers the promise of Big Data and its application to a broad range of organizational priorities,” said David Hodgson, general manager, Mainframe, CA Technologies. “While organizations face challenges in tackling complexities associated with implementation efforts, the results overwhelmingly demonstrate that companies are committed to developing and deploying fully integrated Big Data strategies. By overcoming the obstacles, companies can successfully compete in the application economy.”
According to the survey, companies see Big Data as an important aspect of digital transformation in the application economy. Respondents report already seeing, or anticipating, benefits of increased revenue (88 percent), improved competitive positioning (92 percent), ability to provide new products or services (94 percent), and more effective targeted marketing campaigns (90 percent).
Additional key findings revealed:
• Virtually all (98 percent) respondents acknowledge that major investments are required to allow their Big Data projects to work well.
• More than half (56 percent) of respondents see scaling existing projects to address more data sources as a major priority for their Big Data projects
• The majority of Big Data projects are independent, with one in five organizations having a project limited to a single department or area.
The amount of data organizations have has increased by an average of 16 percent in the last two years, which is predicted to rise by a further 24 percent in the next two years. The benefits of implementing Big Data projects as a way to succeed in the application economy
ultimately outweighs the challenges for businesses. On average, respondents have experienced improvements of up to 21 percent due to successful Big Data projects.
The State of Big Data Infrastructure Whitepaper
Vanson Bourne conducted the CA Technologies-sponsored study of 1,000 IT managers in 11 countries from a range of sectors, including retail, financial services, banking, telecom, insurance, and government. The key elements of the study focused on the complexities and challenges organizations are facing with their Big Data infrastructure and environment.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate – across mobile, private and public cloud, distributed and mainframe environments. Learn more at www.ca.com.
Follow CA Technologies
Copyright © 2015 CA, Inc. All Rights Reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies. Some information in this press release is based upon CA, customer or third party experiences with big data software in a variety of development, customer and third party environments. Past performance of the software in such development, customer and third party environments is not indicative of the future performance of such software product in identical, similar or different environments. CA does not warrant that any applicable CA software product will operate as specifically set forth in this press release. CA will support such product(s) only in accordance with (i) the documentation and specifications provided with such product, and (ii) CA’s then-current maintenance and support policy for such product.