The following explains the usage of CA's trademarks, service marks, and trade names. It is important that you read this before you write any text about CA Inc.'s software products. You are required to provide a copy of all text you have written about CA or CA products to your CA Sales Representative with the date you expect to finalize it at least one week before your deadline for printing or posting to your website. Your representative will make sure that the marketing and legal departments of CA have seen the material. For actions that require approval from CA, you must wait to receive such approval in writing before sending the materials to be printed or posting them to your website. Please allow more time when written approval is required. The review process will help to avoid any legal problems that might arise from the inappropriate use of CA product names, services, or trademarks.
A trademark, trade name, or service mark is an assurance to customers and prospects that they are buying genuine and quality products of a known company. CA uses and maintains a number of trade and service marks, all of which have been diligently promoted. This provides name-brand recognition to benefit you and your customers.
CA regards the proper use of its trade and service marks as absolutely critical to the continued success of its commercial efforts. We have made significant investments in making our products, services, and corporate identity known. So that our resellers, distributors, allied independent vendors, and colleagues in and out of the computer industry may properly represent CA and its products, we have prepared the following guidelines for the third-party use of CA trademarks, service marks, and trade names. By carefully following the guidelines, you will be ensuring that the marketplace in which we are allied will continue to recognize the quality and value of CA's products and all independent products and vendors associated with us.
Failure to abide by the following guidelines will compel CA to take appropriate action to protect its good will in the CA trademarks and service marks, as is permitted under the state and federal laws of the United States , or similar laws of other jurisdictions.
Most questions regarding the use of CA's trade and service marks will be answered by these guidelines. Whenever in doubt, however, please contact the Legal Department at CA for clarification.
For the purposes of these guidelines, we have used the following definitions:
Trademark: Any word, name, symbol, or device (or any combination thereof) used by CA to identify and distinguish its products from those manufactured or sold by others (e.g., BrightStor®).
Service Mark: Any word name, symbol, or device (or any combination thereof) used by CA to identify and distinguish its services from the services of others (e.g.SupportConnect sm).
Trade Name: Any name used by a company to identify its business (e.g., CA is a trade name of CA, Inc.)
Any party that uses CA's trademarks, service marks, or trade names must comply with the guidelines as stated in this document and applicable state and federal laws of the United States , and/or similar laws of other jurisdictions.
No one may use any reference to being “authorized, certified, or approved,” by CA or make any representation which might lead someone to believe that they are CA “authorized, certified, or approved,” or similarly recognized by CA, without specific written authority from CA. CA's trademarks, service marks and trade names may only be used in conjunction with authentic CA products. These guidelines do not constitute such written authority. Organizations that provide services such as training, user groups, or consulting may contact the CA department responsible for these programs for further information.
Trademarks and service marks are proper adjectives used to describe common nouns, eg., “BrightStor® software.” CA's trademarks and service marks should never be pluralized, used in the possessive form, or used as nouns or verbs. For example:
Buy several BrightStors for your department.
Buy several copies of BrightStor® software for your department.
|(BrightStor® made plural and used as a noun)|
BrightStor's capabilities are great.
The capabilities of the BrighStor® product are great.
|(BrightStor® made possessive and used as a noun)|
BrighStor® your program today for greater productivity.
Use BrightStor® software today for greater productivity.
|(BrightStor® used as a verb)|
CA trademarks and service marks may not be used in a generic manner, i.e., as a common noun or verb such that it describes a class of goods or services generally rather than the specific CA product or service it represents. An example of an improper generic use of a trademark is the use of the term XEROX to describe copies generally (“make a XEROX”), rather than as the XEROX brand copy machine.
At a minimum, the first letter of all trademarks, service marks, and trade names should be capitalized when used in print unless otherwise specified in the trademark registration or otherwise set apart by the use of italics, bold letters, or a different font.CA's trademarks, service marks and trade names should not be abbreviated.
Adherence to the following guidelines is required when using CA trademarks, service marks, and trade names in any manner.
Premiums include such items as jackets, mugs, pens, T-shirts, hats, book covers, and other promotional items which may include CA trademarks, service marks, or trade names.
“This event/course/seminar/etc. is presented by <sponsoring organization> and is not in any way affiliated with or approved or endorsed by CA, Inc.”
Under certain circumstances, a CA trademark, service mark, or trade name may be used as part of your product, service, or event name:
Examples of a CA trademark as part of another product's name which would require prior written approval from CA:
Any use of CA trade names, trademarks, and service marks must be accompanied by a credit line at the end of the containing document, including notice of whether the mark is federally registered. This statement should appear in a type size of at least 6 points. The standard format to use is:
“All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.”
Trade Dress is the term used to describe the unique look and images that a company uses to identify its products, which may also include use of logos, graphics, colors and other elements which together create a unique image. CA also invests heavily in developing and promoting a corporate image in its external communications, including, but not limited to, letterheads, advertising, collateral materials, exhibition properties, and the like. Attempts to emulate the “look” of CA's corporate communications or product packaging infringe CA's rights in its trade dress and may result in the withholding or withdrawal of permission to use trademarks, service marks, and trade names or, where appropriate, legal action.
You may use only approved duplicates of the CA logo or product logos, directly obtained from CA, Inc. CA will not approve the use of substitute materials, or approximations of our designs or materials that do not meet our graphic standards for quality.
Approved, camera-ready copies of our logos are available on request.
If you are promoting a product that is compatible with CA products, that is, hardware or software which will operate in conjunction with a CA product, it is recommended that the words “compatible with CA's (product name) software” be used to describe this functionality.
Such functionality should not be described in any way as to suggest that CA has tested or evaluated the product or that it endorses, produces, or supports the product or meets any standards set by CA.
See CA Trademarks for a current listing of CA's U.S. trademarks and registered trademarks.
CA's Trademarks that are registered are designated by the superscripted “®”.
Trademarks pending registration or common law trademarks are designated by the superscripted “TM” symbol.
Service marks used by CA are designated with the superscripted “SM” symbol.
CA owns trademark, service mark, and/or trade name rights in all of its product and service offerings. The names listed above are intended solely to provide examples. When using a CA trademark, service mark, or trade name, you must use the appropriate symbols. If there is any doubt as to the registration status of a mark, contact CA prior to use.
Please note that trademark and service mark status may change from time to time (e.g., from unregistered to federally registered trademark status). Whether or not the mark is federally registered, CA is the owner of the mark. However, the symbols used in connection with the mark are determined by its registration status. If in doubt, contact CA's Legal Department for an updated copy of this document.